It has been a pleasure working with Baby Sensory over the last year to update and consolidate their brands.  This began with a thorough analysis: uncovering the history, reading all the marketing materials, talking to lots of clients and members of the team – really getting to know the company and understand what makes it so fab. Then, working with DKB Creative in Salisbury, we set about creating new brand identities that were presented to the franchisees at their annual conference. Delighted with how well they were received, we next created new leaflets, posters and generic copy, plus an extremely thorough set of brand guidelines for distribution throughout the company. Finally, we’ve just finished a Sense of Us booklet: a summary of the company for use both internally and as a marketing tool for potential suppliers.

   As a company that’s always evolving, Baby Foundations is the next offering planned for roll-out across the UK later this year. So watch this space… it will be equally amazing.